Agritourism Intensive 2021 classes start soon

Dec 3, 2020

Are you considering agritourism or nature tourism on your farm or ranch?
Would you like to expand your current agritourism or nature tourism business?
Agritourism Intensive 2021 classes are now open for registration by farmers, ranchers, agritourism operators and others involved in agritourism in the Central Coast (SLO) and North Coast (Mendocino) regions.

Learn more & Sign up today to save your space!

participants at earlier agritourism class work at table

Due to COVID-19 restrictions, this year's classes will be mostly virtual, conducted via Zoom, with one in-person field day in each class series if allowed by health authorities. However, each class will be regionally-focused, participatory, and limited to participants from within the region.

  • Local agritourism operators will share their own experiences and will be part of a supportive network of advisors as class participants plan and start new enterprises.
  • Participants will learn from experts in business planning, regulatory compliance, risk management, hospitality and cost-effective marketing, including social media.
  • The hands-on, interactive activities will guide participants as they assess their own farms or ranches for agritourism potential and start their own business, risk management and marketing plans.
  • Each participant will receive by US mail a free copy of the extensive handbook, “Agritourism and Nature Tourism in California,” used as a text for the class.

San Luis Obispo class curriculum

SLO Registration:

Mendocino class curriculum

Mendocino Registration:

Important: The SLO region Agritourism Intensive classes is open only to farmers, ranchers and others involved in agritourism in San Luis Obispo, Monterey and Santa Barbara Counties.

SLO Class Format: 6 participatory 2-hour Zoom meetings, every Tuesday from January 12, 2021 to February 16, 2021, 9 a.m. to 11:00 a.m. (a possible in-person field day Jan. 26). Shared zoom participation will be available at the SLO Farm Bureau office for those with poor internet access.
SLO Registration:

Important: The Mendocino region Agritourism Intensive class is open only to farmers, ranchers and others involved in or planning agritourism in Mendocino, Lake and Sonoma Counties.

Mendocino Class Format: 4 participatory 2-hour Zoom meetings, every Wednesday morning from March 3, 2021 through March 24, 2021, and one in-person field day on the site of a Mendocino County agritourism operation (location TBD) on March 31.
Mendocino Registration:

Workshop fee: $40 (for all class sessions, including class text mailed to you and lunch at on-farm field day session)

Information & scholarship options: Penny Leff,, 530-902-9763 (cell)

We look forward to meeting you soon!

Tour group at McGrath Family Farm, Ventura Co.

This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28587.


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By Penny A. Leff
Author - Agritourism Coordinator/Public Education Specialist

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